Haircare / Styling

Home Kit Brazillian Blow Dry – STR8 Forward

I read about STR8 Forward by Scott Cornwall in a magazine recently (can’t recall which one). A reader and a beauty editor both rated the product highly. When I heard that it only cost €14 in McCabes I thought it would make an ideal blog experiment so I bought a pack yesterday. I chose the extra conditioning formula which is for people who have colour treated hair. There is another version for virgin hair.

Let me start off by saying that this product is Formaldehyde free – before anyone freaks out.

It says the kit can keep hair relaxed for up to 3 months. I always use the word ‘ relax’ rather than straighten because that’s really what it does – smooths down the hair follicle.

The kit comes with Keratin, Straightening Gel and Fixing Cream. I read the instructions, which was a challenge in itself, and it would appear that this is quite a long process and that there may be a lot of faffing around. Now, if you know me at all, you know I’m not one for faffing when it comes to beauty procedures – I’m think of the two hours I spent trying to glue on individual semi-permanent eye lash extensions and ended up in a huff with bits of eye lashes stuck all over me!

There is a little before and after picture of the results you can expect at the back of the box…

I’m a little sceptical but we’ll see. I want to wait two weeks before I try it out since I just had my highlights done 2 weeks ago and this product will probably encourage fading since it opens the hair follicle.

I have my doubts about this product and I’m quite sure it will be more work that I initially imagined but I’m keeping an open mind. I’ll get back to you with a review and before and after photos soon.

Have you heard anything about this product?

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  • Dodecca

    Hi Amy. So… did you use it? Was it fabulous? I am thinking of faffing with it over the weekend!

  • Marie

    Any word on how this product worked for you? Really looking forward to your review.

  • Cat

    Have you tried this out yet? I have it at home but I’m not using until I hear more about the product.

  • greta

    cant wait to hear your thoughts on this! can you pleasr post a video on youtube when you have tried it out and review it :)

  • Dana

    Good luck with this, I’ll be waiting to hear what you think. Aren’t your parents hair stylists? What do they think of this product? Thanks x

  • Nicola

    Ah amy ive been waiting for you to do a review on this for ages before I try it. if you go on the scott cornwall fb page you can ask him any questions you might have. thanks for much for being our guinea pig!

  • Rona

    Looks great, would your hair still curl okay with this treatment?

  • Aggie

    definetly do a review after because id love to use it :)

  • Sarah Kirwan

    Hey Amy :) This looks great :) Once again thank you so much for the RT on Twitter :) x

  • robyn

    I can’t wait for the results. I’ve seen various home “brazillian blowout” products and wasn’t sure about investing in them if they were 1. time consuming (i’m not a faffer either) or 2. crap….thanks for testing them for us!

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