First of all lets get the moneys out of the way. This is a cheap Boots brand product, I think I paid €6 for it.
It has a huge brush with oversized bristles which are designed to create big, dramatic lashes in one easy sweep. I think this mascara succeeds in it’s mission.
It’s easy to apply (you could nearly apply it without a mirror) I start by twirling the brush at the back of my lashes the moving to the front of the lashes, I wiggle the wand at the root and comb up. Since my lashes are so fair, for daytime I haven’t applied it to the bottom lashes. Instead I blink purposefully while the mascara is still a little tacky and the transfer of product does the job.